The Global Entertainment Awards splits the world-wide entry areas into 7 regional areas:

• Africa

• Asia

• Asia Pacific

• Europe

• Latin America

• Middle East & North Africa

• North America & Caribbean

• Cinema

• Games

• Streaming Service

• Television (Broadcast & Cable)

• Any creative execution that markets entertainment or content made available to its intended audience during the eligibility period, 01 October 2025 – 31 December 2026.

  Last Entry Deadline for 2026 edition is 31 January 2027, midnight Pacific (PST).

• Independents, Creative Agencies, Advertising Agencies, PR Agencies, Social Media Agencies.

  Production Companies, Studios, Distributors, Television Broadcasters, Sales Agents, Streaming Companies,  Publishers.

  Creatives, Editors, Directors, Trailer Makers, Poster Artist, VFX, Designers, Audio Producers, Voice Artists, Copywriters, Strategists: anyone marketing or producing entertainment content.

• Each category has its own submission definition as described below. Chose the category that best fits the piece of work you are submitting within each market.

360 Campaign

A campaign that promotes a cinema release (product or brand) across multiple channels with multiple creatives.

Activations

PR activity that generates organic buzz and word-of-mouth for a film, streaming season, television season, programme or game

Announce Trailer

A moving image creative that announces a games release. Typically over 2 minutes

Audio Spot

Short form creative for audio media promoting a cinema, game, streaming, or television programme release: includes radio, streams and podcasts.

Auto Play Preview

A short playing creative designed to draw viewers into a show, normally via the television or streaming channel.

AV Campaign

A campaign of multiple moving image creatives to promote a cinema, game, streaming or television release, season, or festival.

AV Spot

An AV or TV moving image creative designed to reach a specific demographic with a media buy.

Bespoke Cinematography

A bespoke, custom filmed creative to drive engagement with a cinema, streaming, or television release

Bespoke Cinematography (in engine)

A bespoke, custom creative rendered using the game’s own engine and deployed to drive engagement for a games release.

Bespoke Cinematography (live)

A bespoke, custom filmed creative to drive engagement with a game release

Dev Diaries

Trailer using touchpoints with dev team, game play and bts footage to engage with potential players.

DLC Trailer

Trailer created to highlight new content arriving on a game including narratives, territories, characters.

DOOH (Digital OOH)

A digital out-of-home creative for cinema, streaming, television or game promotion.

Event Opener

A moving image creative designed to launch or open a film, premiere, or event for a streaming show or television channel

Experiential Marketing

A promotional experience that engages audiences through direct, interactive participation with social amplification.

Fan Engagement

A campaign or creative designed to specifically involve, build and reward a film, game, streaming, or Television’s content fanbase.

FOOH (Fake OOH)

A digitally-created, hyper-realistic illusion of out-of-home advertisement for the promotion of a film, game. streaming, or television programme, broadcaster or platform.

Game Play Trailer

A trailer focused on showcasing in game play, key play assets, performance strengths of a new game.

Identity

A principal static logo / title treatment that promotes a piece of entertainment.

Integrated Partnership

Campaign creatives that partners brand, media or influencer designed to promote a film, game, streaming, or television programme or series release

Key Art

A principal static campaign creative artwork that promotes a film, game, streaming, or television release or season.

Key Art – Character Poster

A static poster (or series of posters) focusing on key characters from a film, game, streaming release, or television programme

Launch Trailer

A core creative that launches and promotes a game to the potential audience.

Long Form Behind the Scenes

Video over 5 minutes duration, featuring behind the scenes and / or specifically created VT, that drives awareness of an cinema, game, television, or streaming release.

Motion Poster

An animated poster (or moster) that promotes a film for cinema, game, streaming, or television channel release or service.

Music (Adapted)

A creative recognised for its re-imagined musical score deployed as part of the promotional content for a film, game, streaming, or broadcast release.

Music (Original Composition)

A creative recognised for its original musical score deployed as part of the promotional content for a film, game, streaming, or broadcast release.

Online Advertising Campaign

A paid-for campaign across digital media that promotes a cinema, streaming, or television programme or series release.

OOH / Outdoor Advertising

A creative designed for physical outdoor ATL environments to promote a film, game, streaming programme or platform, festival, television programme or broadcaster.

Promo

A short moving image promotional spot (from 00:05 – 90sec) for a cinema, streaming, television release

Reveal Trailer

A moving image teaser creative released to create anticipation for a forthcoming game.

Sales Reel

Promotional video for which the creative is specific to a marketplace or B2B audience

Sales Reel B2B

Promotional video for which the creative is specific to a marketplace or B2B audience

Season Trailer

A trailer that announces a new season or themed content on a streaming service or television channel

Short Form Behind the Scenes

Video of 5 mins duration or less, featuring behind the scenes and /or specifically created VT, that drives awareness of an cinema, game, streaming, or television release.

Sizzle Reel

A short video promoting multiple pieces of cinema, games, streaming or television content. The creative can feature VT, live action, graphics or a combination of all three.

Social Media Campaign

A multi-content digital campaign for a film, game, streaming, or television season or programme on social media channels.

Social Media Key Art

An image (static or moving) that has been created for promoting a film, game, streaming, or television release on social media.

Social Media Spot

A single piece of creative content promoting a film, game, streaming season, television season or programme on social media.

Social Media Trailer (Vertical Creative)

A trailer specifically formatted and created for vertical viewing on social media platforms to promote a film, game, streaming release, or television broadcast

Sound Design

A creative where the sound design is integral to elevating the concept beyond the ordinary to promote awareness of a film, game, streaming, or television release.

Teaser

A short promotional clip created to build anticipation for a film’s cinema release or festival screening, a streaming programme or series, or a television programme or series

Trade Teaser

A trade teaser trailer that creates early interest and showcases commercial potential of an upcoming feature film

Trailer

A moving image creative that promotes a television programme, film’s cinema release or festival screening, or streaming programme

Trailer – Brand

A trailer that promotes a streaming service or television channel, often showcasing its library and/or brand identity.

VFX Design

The visual creative in a promotion: includes graphic design, visual effects and animation.

Viral Campaign

A campaign promoting a cinema, game, streaming, or television release that has been designed to encourage sharing and widespread digital engagement.

Website

A dedicated website or landing page for a film, game, streaming, or television programme that serves as a central hub for promotion.