Insights Forum London

The Global Entertainment Awards’ Insights Forum comes to London this October.
Two days of forward-thinking conversations where creatives and decision-makers from film, games, TV and streaming marketing come together to explore the shifts redefining entertainment marketing—and connect in a setting built for real exchange.

Thursday 02 October

16:00 – 16:45

Opening Keynote

Professor Lyndsay Duthie

– Pro Vice-Chancellor, University for the Creative Arts

17:00 – 18:00

Panel: The New Optics of Power – Redefining Authenticity and Engagement in Entertainment Marketing

Panel:

Athena Witter – Founder – Engine Pop

Ipar L’Amiable – Global Creative Director – OC

Mike Craddock – Co-Founder & CEO – NewGen

Audiences move fluidly between real and digital personas. This session explores how brands can cut through shifting identities, AI-driven feeds, and fragmented attention spans to build connections that feels authentic in an increasingly artificial landscape.

18:00 – 21:00

Welcome reception, networking and activations

Friday 03 October

9:30 – 10:15

Arrivals and Delegate Breakfast

10:15 – 10:45

Analytics And The Art Of Storytelling

With:

Louise Chater – Entertainment Consultant

Tim Cole – CEO – The Global Entertainment Awards

Explore how data and creativity intersect in entertainment production and marketing with Louise Chater, strategic advisor, producer, and analytics pioneer. Join Tim Cole and Louise Chater as they discuss audience insights, and balancing creative intuition with data insights in filmed entertainment.

11:15 – 11:50

Fireside Chat: The Future of the Trailer: Is the 2-3 Minute Cut Dying?

With:

Rob Darvell – Executive Creative Director – The Picture Production Company

Kate Gardiner – Marketing Director – Searchlight Pictures

In a world of TikTok teasers and AI-generated edits, is the long-form trailer losing its grip? A candid conversation on the craft, future, and survival of the industry’s most iconic marketing format.

12:00 – 13:00

Panel: Breaking the Feed: F2F Marketing in a Pixel World

Panel:

Denise Parkinson – VP of Business Development – Allied Marketing

Mathias Upton-Hansen – CEO & Co-Founder – Blacklist

Chris Aylott – VP Brands and Marketing, Strategic Projects – BBC Studios

From striking outdoor spectacles to viral pop-ups, physical activations are making a comeback. In a world dominated by screens and endless scrolling, are audiences craving authentic, in-person moments? Discover how hybrid campaigns are turning live activations into content goldmines, and why face-to-face experiences are now at the heart of some of the most shareable entertainment marketing.

13.00 – 14.30

Lunch, Networking and Activations

Hosted by the Global Entertainment Awards

14:45 – 16:00

From Cue to Culture: Sonic Identities That Stick

Panel:

Ryan Sim – Tech Audio Supervisor, Game Audio – Warner Brothers

Jade Leamcharaskul – Composer

Jon Daou – Partner/Composer – Lyris

Lee Herrick – Supervising Sound Editor – Leeway Films

The right sound can define a franchise. This panel uncovers how sonic signatures become cultural shorthand and billion-dollar assets, resonating across films, games, streaming platforms, and social feeds.

16:15 – 17:15

AI – the toolkit for the creative sector

Panel:
Tom Sadler – Data Science & AI Solution Lead UK&I – HP
Lola Gamester – Joint MD & Co-Founder – Blacklist
Haz Dulull – Founder & Creative/Game Director – Beyond the Pixels
Tony Pearce – Co-Founder – FoundationX

AI is reshaping entertainment marketing, from trailers to thumbnails. This panel examines what’s genuinely useful, what’s hype, and how to experiment responsibly balancing speed and scale without losing the value of the human creative spark that audiences connect with.